Before Jeff Roberts ever had the thought of opening a Christian booking agency, he spent years playing in bands and working within the mainstream entertainment business in Michigan. After accepting Christ and discerning God's will for his career, Jeff felt called to move to Nashville in 1985 to build an agency in the burgeoning contemporary Christian music industry. After spending a few years working out of his garage with a manual typewriter and a rolodex, making "cold calls" around the country, Jeff expanded to a small office in Goodlettsville, Tennessee and hired his first employees.
Nearly 30 years later, JRA has grown to become a full-service booking agency with over 85 years of combined experience representing some of the industry's top-recognized artists. Active in all areas of the live Christian performance arena, JRA services around 1500 events per year including: churches, youth conventions, conferences, colleges, festivals, fairs and amusement parks, with both Christian and mainstream promoters across the United States and internationally.